About US

Ujamaa is one of the seven Kwanzaa principles and is defined as Cooperative Economics - - working together as a people to create and circulate dollars within our community.

Ujamaa Events is an event planning company focused on delivering high quality events for African Americans in the Dallas and Fort Worth region.  The company brings together the experience and knowledge of their owners Alana Sutton Watkins and Kwame Watkins.  They both seek to create positive events that will improve their community. So, look forward to attending their entertaining and educational events over the coming years. 

Here is a small sample of upcoming events for Ujamaa Events LLC:

  • Vendor fairs
  • Student learning camps
  • Kwanzaa celebrations
  • Women empowerment seminars
  • Youth leadership training
  • African apparel festivals
  • STEAM conferences
  • Many more events

Alana Sutton Watkins

Alana is an entrepreneur and founder/CEO of Yara Imani LLC, an online marketplace for African inspired products made by Africans on the continent and across the diaspora www.yaraimani.com. She has been featured in the local media at Our Black Family magazine, Rise magazine and WFAA television station as one of the leading entrepreneurs in the DFW region. 

Prior to creating Yara Imani LLC, Alana was an accounting and finance leader for a multi-billion dollar global consumer packaged goods company where she utilized her Masters in Accountancy. Originally from Saint Louis, Alana has been involved in the Dallas community through her leadership roles with Mocha Moms, Alley's House, and as a member of Alpha Kappa Alpha Sorority, Incorporated.


See Alana's appearance on Good Morning Texas from August 2017.

Kwame Watkins

Kwame has a 20 year history of creating events. As a college student, he delivered highly successful events for his university and the surrounding community.  After graduation, he worked with partners to create a company focused on promoting events for young professionals and brought First Friday events to Vancouver, Canada.  During this time, he was also involved in executing political fundraising events for young professionals in NYC.  He was part of the leadership team that was successful in raising over $250,000 for the Democratic gubernatorial candidate Carl McCall. 

Since moving to Dallas he has been involved in the community through serving as a board member at Dallas Black Dance Theatre. He has been recognized as a local leader by his inclusion in the annual publication Who's Who in Black Dallas. 

In addition to leading Ujamaa Events LLC, he is also the Founder and President of Jengo Consulting LLC, a virtual facilities management company that serves educational institutions www.jengoconsulting.com.  In 2017, Kwame became a full time entrepreneur after leaving a highly successful career with a global corporation where he was the North American leader in innovation for facilities management services. He is excited about his transition to full time entrepreneurship so he can deliver new and innovative events to the DFW area.